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After someone joins your list, the first email you send them should be instructions for how to ensure he or she gets your content. People are most likely to notice and act on the instructions when they've just signed up.
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I speak to a lot of online retailers and ecommerce companies who don’t believe that it’s possible to educate their prospects and customers. They’re selling kitchen knives, or soap, or automotive parts. They can only write so many emails about their products… and then what? They run out of ideas.
Write a Review The cool video should relate to your products somehow — or it should be embedded on your website (on your blog) and be surrounded with links, images, and so on, that lead people to other sections of your website to make a purchase.
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News …that’s only available for 48-hours or something like that. Like I mentioned earlier in the post, it’s estimated that 67% of online shopping carts are abandoned (two-thirds of checkouts).
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Whenever possible, add a personal element to your emails. Most email tools allow you to enter shortcodes that will be replaced with the recipient’s name when the email is sent out. Emails from Treehouse Co-Founder Ryan are always fun and personal. The subject lines are creative, messages are sent "from" Ryan's email address, and the content is personalized. If you reply to the mail, you'll even get a prompt response from Ryan himself!
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According to Campaign Monitor, emails with personalized subject lines are 26% more likely to be opened, and Experian reports that personalized emails deliver 6x higher transaction rates.
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Sponsored Content: CallTrackingMetrics | Mar 26, 2018 at 7:30 am ET Ecommerce Email Marketing Tool #2: Email Marketing Software If they haven’t reengaged yet, we bring out the big guns. This is a big discount — much bigger than usual — or some other kind of “no-brainer” offer.
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