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Beyond testing content on different platforms, you should also experiment with different subject lines, calls to action, and body text to see what is most engaging to your audience.
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But what do they want me to do? Click the image? Click the text? It’s not obvious.
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Popup and Inbox Previews. 3 examples of email personalization gone wrong Email Bounce Tracking. Whoa. This email is sexy. Check Other Similar Short Courses On top of this, you can segment your messages to particular portions of your audience. If you have a business that works with multiple industries, consider sending out different versions of your email with each one providing information specific to each industry.
eMailPlatform North America Inc., Not personalizing your messages is another big reason why emails get sent to the Promotions tab. Often, Gmail sees messages that don't use a contact's first name as promotions since a friend would typically address a person by name whereas a mass message would not.
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