While nurture emails come in all shapes and sizes, the quality that they all have in common is that their primary goal is not to sell something. Sure, they might link to products, and even “soft sell,” but they’re not the typical promotional emails most companies send.
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Some email tools have built-in A/B testing modules that allow you to compare the results of different versions of your emails, but even if you don’t have access to these, you can run tests on your own. Try sending your emails on different days of the week or different times of the day to see when you get the best response rate.
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Build a directory that works for you This is a whopping 15,000+ word guide to ecommerce email marketing. Before you continue, bookmark this page now because you’ll want to return to it later.
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To recap what we’ve been talking about all along here, THIS is what your email marketing plan should look like: Shopify Design Know our 24/7/365 Support Team is dedicated to your success.
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Image credit: Jewel Samad | Getty Images leanda_bailey The educational email should lead into a soft-sell. For example, tell the story of the origin of the kitchen knife, and finish the story by mentioning that you have the most modern and up-to-date kitchen knives, which retain the lessons of the past. Then add a link to purchase.
If they haven’t bought yet, after an email reminder and an email about why you’re awesome, maybe they’re just price-sensitive and a discount would push them over the edge.
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Email 2: Objection Julep, a company that sells beauty products and nail polish, nails (pun intended) this promotional email. The aim of most email marketing campaigns is to increase traffic to a site, sometimes a specific landing page. No clicks means no customers -- it really is that simple. Always try to include visually striking buttons with text that give readers more than one opportunity to interact (e.g., Find out more! Download Now! etc.)
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What's Next? This automation strategy consistently provides information, while still encouraging you to get in touch.
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