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For best results, personalize the email with text and images of the product they viewed, as well as similar products or products commonly bought together (similar to Amazon’s “People who bought this also bought…”).
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Including bullet points to help people skim the content and take in the vital points. How can a human connection be automated? Concurrency vs. Parallelism
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Conferences Here’s a three-email reengagement from True Citrus. It’s a great example of how you can reactivate and reengage shoppers based on the ideas above.
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Tap into the world’s largest team of deliverability experts to help you win your way to the inbox. And that means, there’s an opportunity to sell. Here’s a great graph from CrazyEgg that illustrates this opportunity:
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Whether you’re emailing people based on the buyer intent they demonstrated when they visited a category or added a product to your cart, or some other trigger that specifically applies to your business, you want to use triggered emails to capitalize on that buyer intent.
Fashion SEO & Marketing firstname.lastname@example.org PurpleTurtle Asia 4. http://www.ministryoftesting.com You’ve welcomed your subscribers into your tribe. You’ve warmed them up with content, brand indoctrination and more. You’ve even made a few “soft offers” to people in the content of your emails.
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