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The second group they targeted was a specific collection of people who were targeted based on their likelihood to buy (according to an algorithm). View Schools © 2018 Zapier Inc. Starting at $5 €4.50 £4 A$7.11 C$6.93 ₪19.05 test page Grow your business. Student Recruitment / Schools’ Liaison 0 Items Toggle navigation Blog If you focus your energy on keeping customers, your profits will shoot way up.  They’re doing this… Each contact on your list can modify the details of their subscription, such as email address, first name, preferences and more. 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