For example, you could target people who have only visited specific categories on your website, thereby displaying their interest in a specific type of product.
The best email copywriting starts with the subject line, which has to make recipients want to open your email. Follow that with an appealing headline so they’ll keep reading. Constant Contact’s research suggests that email copy should be short, around 200 words. It’s also wise to avoid being promotional in all your emails. Instead, offer value to your subscribers. The most important part is the call to action which leads recipients from the email to your site or resource.
PLC Family Overviews As a sender you can connect eMailPlatform with your business’s Facebook, Twitter, LinkedIn profile, or your blog. eMailPlatform will then automatically be able to publish the newsletters you select.
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Use the second person, which means using “you” rather than “our customers.” Point, click, automate. Go from idea to workflow in minutes.
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You can view the open rate report for the last 7 days, last 30 days, last year or even a custom date range. "jobTitle": "Assistant to the CEO",
It might be less glamorous than diving straight in, but having solid goals and a predetermined strategy can help anchor your decision making, and they will serve as a guide when you begin to draft your email series (more on this in step three).