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Generics Send a promotion to your occasional customers — the people who buy less than once every three months. Like I’ve been saying throughout this guide, make them a “no-brainer” offer, and be sure to tell them that it’s only for people who order less than once every three months. "name": "Rahul", Mon-Fri 7am-6pm CST Have Your Say – The ISSE Student Survey Plan out and draft your email chain. Subject: Shopping Cart Reminder: Don’t Miss Out On PRODUCT Lecture-13-Programing-(increment-decrement) In this email, Andy, one of the co-founders of Huckberry, introduces one of their partners. But instead of doing it in a boring, drab, salesy way, he does it by telling a story about how he met the founders of the company. Facts tell and stories sell! Auto-populate the email with one of the top reviews on the product to add social proof. 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