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It might be less glamorous than diving straight in, but having solid goals and a predetermined strategy can help anchor your decision making, and they will serve as a guide when you begin to draft your email series (more on this in step three).
REAL LIFE PROJECT // ViewContent So, they should add a button… something that lets me know how to continue shopping if I want to buy it. Like any marketing strategy, building an email strategy relies on knowing your audience. That means checking out analytics and social analytics for demographic information. Once you know who your subscribers are, it’s easy to come up with a lead magnet such as an ebook that will encourage them to subscribe. That also makes it easier to decide on the right content for your email. If you can, give subscribers options about how often they hear from you.
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Fire & Rescue Training Institute The focus of these points is to encourage recipients to respond. Sometimes that means they click on a link in your message, but whenever possible, encourage them to actually respond to your emails. That's a surefire way to show you’re interested and responsive to what your subscribers have to say.
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The sort of person who would buy a notebook from FiftyThree is the sort of person who likes to read. So, give them stuff to read. Throw in some bullets on who it’s for, on what it does for me, and how my writing experience will change.
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